Buying or Selling Your Home with a Local Expert

Contact Me

(510) 390-0947
michael@friedmanrealtor.com

Experience. Expertise. Exceptional Personal Service.

Winning as a buyer’s agent against multiple offers is one of my passions. It takes finding the right house, strategic planning, skillful negotiation and attention to detail. Capitalizing on my long-term relationships with other local Realtors and professionals is a distinct advantage for my clients. Developing a personal plan for each buyer is essential. It’s so gratifying to see buyers become home owners and start living their dream.

Success as a seller’s agent is the result of a carefully crafted plan which has been perfectly completed. I start with a vision of how to show the property at its best, oversee the transformation and create a marketing strategy which brings motivated buyers to the table. Every home and seller has different needs and goals, so my plans are customized to suit each client. Negotiating the best result the market has to offer is truly satisfying.

As a 35-year Oakland resident I know all the surrounding neighborhoods and am well-regarded within the community. I also know the latest home values, market trends and legal requirements which are important for every buyer and seller.

Together we’ll develop a plan that’s tailored to your specific needs. I won’t hand you off to an assistant – I’m with you every step of the way.

My Clients Say It Best

More testimonials →
Efficiency, talent and caring – way above and beyond the call of duty. Both properties were given such attention to detail.
Susan Churcher
A calming presence during a very hectic and exciting time.
J. Gendelman & J. Albertson
Michael produced absolutely perfect results in selling our family home, from suggesting then arranging and driving a remodel, to staging, advertising and marketing, to negotiating the sale. Our experience with him exemplified all I could ever wish for in the best of all possible worlds, not just Real Estate. Michael is a shining example of excellence and integrity in business.
Mel Nottage
Thanks for being there every step of the way. It was actually fun!
Andy Chamberlin
When I signed up with Michael, I had no idea that a real estate agent would do so much for me. I was both buying and selling a home and Michael handled every detail, from strategy to staging; from pricing to guiding me through a stressful time. All of this with amazing speed and results. My house sold quickly and well above asking price. Michael was there for me 110%. He’s expert at his business and I can’t sing his praises loud enough.
Lisa Wilson
Knowing we could depend on you made it a lot easier. Thanks for all your help, your time, your patience and your effort. We’re thrilled.
Amy & David Cottle
We could not have asked for a better partner. You are determined, knowledgeable and above all honest. You listened and understood our needs and priorities.
Joe & Jenn Henwood
We found a Realtor who we trust. In a very tough market, you helped us both sell our home and buy a new one in record time. We could not be happier.
Diana, Eric, Nico & Zach Strait

Featured Listings

More featured listings →
  • 2373 Woolsey Street

    2373 Woolsey Street

    SOLD in One Week with 5 Offers! 2373 Woolsey Street, Berkeley. Offered at $895,000.