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Oakland’s Lake Merritt Looking towards downtown, with the sparkling “Necklace of Lights” ringing the lake on a perfect night. Lake Chalet Restaurant on the far shore. Drinks and dinner?

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Berkeley’s University of California The Cal campus, watched over by the iconic Campanile clock tower. This is where it all started and so much is still happening. Stroll around and soak up the beauty.

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Berkeley's Elmwood Neighborhood A classic brown shingle craftsman bungalow, warm and inviting. The Elmwood has it all: lovely homes, sweet streets, friendly folks, cafes--and close to everything.

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Oakland Hills and Grand Lake Looking east across Lake Merritt toward the art deco Grand Lake Theatre and central shopping areas. Every Saturday there’s a vibrant farmers market.

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City of Piedmont Strolling along a tree-lined street in central Piedmont. This gracious neighborhood has a rich history of grand homes, gorgeous gardens and community pride.

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Berkeley’s Panoramic Hill A classic view of the Bay and Golden Gate Bridge. Seen from the storied Panoramic Hill, rising behind Memorial Stadium, home of Cal’s Golden Bears.

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Oakland’s Upper Rockridge Looking west from this Oakland Hills neighborhood. Downtown Oakland, then Alameda, with South San Francisco in the background. See the tanker ship?

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Buying or Selling Your Home … Let’s Do a Walk-Through

1 The Market

The market changes—the basics don't. Knowing the latest home values, market trends and neighborhoods is important for both buyers and sellers. But, it takes the whole package. Put an experienced local Realtor to work for you.

2 Your Needs

It's all about you. Your needs should always come first, whether you’re selling or buying. Want to move quickly? Or planning for the future? Develop a strategy that meets your current financial needs as well as your long-term lifestyle goals.

3 The Process

You need a guide. Successful buying and selling both take up-front planning and focused action. There’s market analysis, inspections, open houses, disclosures and much, much more. Your Realtor will guide you through the maze to an accepted offer.

4 The Money

Let's close this deal. Now you're in escrow. For both sellers and buyers, negotiating through the inspection and loan contingency periods is crunch time. Keeping all the critical details on track is where a top Realtor really shines. It's what we do.


Michael Friedman, Oakland-Berkeley-Piedmont Realtor

Think of this site as your Guidebook to Oakland, Berkeley and Piedmont Homes.

Planning to sell or looking to buy? Check out the latest on Rockridge, Crocker Highlands, Montclair, Glenview, Redwood Heights and Temescal in Oakland. In Berkeley, there’s Claremont/Uplands, Elmwood, Thousand Oaks, Berkeley Hills, Gourmet Ghetto and Westbrae – and the neighborhoods of Piedmont.

As a lifelong resident and long-time realtor, these communities feel like home to me. In these changing times, it’s helpful to have an experienced hand guide you through the big decisions.

Have a look around…there’s lots to see and do. I think our part of the East Bay is the best place in the world to live.

With You Every Step of the Way

Efficiency, talent and caring – way above and beyond the call of duty. Both properties were given such attention to detail.
— Susan Churcher
A calming presence during a very hectic and exciting time.
— J. Gendelman & J. Albertson
It could not have gone any smoother.
— Kelly & Erich Pfeifer
Thanks for being there every step of the way. It was actually fun!
— Andy Chamberlin

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